San Francisco’s newest high-profile Thai opening is not a one-chef import. SAAM is built around three people: Bangkok chef Thitid “Ton” Tassanakajohn and Bay Area chefs Tee Atthapon and Ty Choosuwan. The restaurant opened July 24 near Oracle Park, with a casual, shareable format that moves away from the long tasting-menu structure often attached to international chef expansions.
The partnership is the story
Tassanakajohn brings the broadest international profile. His Bangkok restaurant Le Du earned a Michelin star and reached No. 1 on Asia’s 50 Best Restaurants list in 2023. SAAM is his first restaurant in the United States. But contemporaneous reporting also makes the operating structure clear: Atthapon and Choosuwan are the local partners overseeing the San Francisco restaurant while Tassanakajohn remains based in Thailand.
That distinction matters. Celebrity-chef coverage can flatten a restaurant into one famous name. SAAM’s more interesting model is collaboration—one chef bringing global recognition, two chefs bringing local restaurant experience, and a menu designed for people to order across the table.
What travels—and what changes
The reported opening menu draws from Thai regional traditions, California produce and the partners’ restaurant experience. Hand-pounded curry pastes, herbs, chile, coconut milk and roti appear alongside dishes calibrated for a group rather than a procession of individual courses. The result is best understood as an opening proposition, not a final verdict: a restaurant’s identity is established over months of service, staffing and repeat visits.
U.S. Embassy Bangkok · CC BY 2.0